Privacy Policy

Last updated: October 2026

1. WHO WE ARE

Straight Lines Tattoo Limited, trading as Straight Lines Tattoo, respects your privacy and takes the protection of personal information seriously.

This Privacy Policy explains what information we collect, why we use it, how we use it, how long we keep it and the rights you have.

Straight Lines Tattoo Limited is the data controller for the personal information covered by this policy.

Straight Lines Tattoo Limited is registered in England and Wales under company number 15506981.

Our studio and contact address is:

Straight Lines Tattoo
Unit 7/8, Forest Business Centre
92A Forest Road
Loughton
Essex
IG10 1EQ
United Kingdom

Email: info@straightlinestattoo.com

2. WHAT INFORMATION WE COLLECT

We only collect information that we reasonably need to deal with your enquiry, booking or tattoo.

This may include:

• Your name.
• Your email address.
• Your telephone number.
• Your tattoo idea, size, placement and other details about the work you want.
• Photos, designs and reference images that you send to us.
• Messages that you send to us.
• Consultation, booking and appointment information.
• Payment and transaction records.
• Your marketing choices.
• Basic information about how you use our website, such as your IP address, browser, device, pages viewed and cookie choices.

Where needed for tattoo safety, we may also ask for limited health information that may affect your tattoo or healing.

We may ask to see proof that you are aged 18 or over.

We do not collect personal information that we do not reasonably need.

3. WHERE WE GET YOUR INFORMATION

Most personal information we hold is given to us directly by you.

For example, when you:

• Complete a form on our website.
• Email or call us.
• Contact us through social media.
• Send us a tattoo idea or image.
• Book a consultation or tattoo.
• Make a payment.
• Visit our studio.

We may also receive limited information from services you choose to use to contact us, book with us or make a payment.

4. HEALTH INFORMATION

Health information is treated with extra care.

We may ask about medical conditions, medication, allergies or other health matters where they may affect whether it is safe to tattoo you or how your tattoo may heal.

We only ask for information that is reasonably needed for this purpose.

Where the law requires explicit consent to use this information, we will ask for it clearly.

We do not use health information for advertising or marketing.

If you do not provide health or safety information that we reasonably need, we may not be able to carry out your tattoo safely and may refuse or delay the appointment.

5. PAYMENTS

Card payments are processed securely by a third party card payment provider.

Straight Lines Tattoo does not receive or store your full card details.

We may receive limited payment information such as:

• Your name.
• The amount paid.
• Payment status.
• Payment date.
• Refund information.
• A transaction reference.

We use this information only where needed to manage payments, bookings, refunds and our business records.

6. HOW WE USE YOUR INFORMATION

We may use your information to:

• Reply to your enquiry.
• Discuss your tattoo idea.
• Arrange a consultation.
• Manage your booking.
• Match your booking with the right tattoo artist.
• Prepare for your tattoo.
• Provide our tattoo services.
• Contact you about your booking or appointment.
• Confirm and record payments.
• Deal with cancellations or refunds.
• Keep suitable business and customer records.
• Deal with questions, complaints or disputes.
• Keep our website and business secure.
• Prevent fraud, spam and misuse.
• Improve our website and services.
• Meet legal, tax and record keeping duties.
• Protect our legal rights.
• Send marketing where the law allows us to do so.

We will not use your personal information for a completely unrelated purpose unless we have a lawful reason to do so.

7. OUR LEGAL REASONS FOR USING INFORMATION

We only use personal information where we have a lawful reason.

Depending on the reason we are using the information, this may include:

CONTRACT

Where the information is needed to deal with a booking, provide a service or take steps you have asked us to take before booking.

LEGAL DUTY

Where we are required to keep or use information by law.

LEGITIMATE INTERESTS

Where the information is reasonably needed to run and protect our business, reply to customers, keep suitable records, prevent fraud, maintain security, improve our services or protect our legal rights.

We will only rely on legitimate interests where our interests do not unfairly override your rights.

CONSENT

Where the law requires us to ask for your permission, including some marketing, cookies and uses of sensitive information.

Where consent is used, you can withdraw it.

8. INFORMATION YOU NEED TO PROVIDE

You do not have to provide personal information simply to browse our website, apart from information that may be collected automatically or through permitted cookies and similar technology.

However, we need certain information to reply to enquiries, arrange bookings, take payments and provide tattoo services.

If you do not provide information that we reasonably need, we may not be able to accept or manage your booking or provide the service.

9. SHARING AND PROCESSING YOUR INFORMATION

We do not sell, rent or trade your personal information.

We do not give your personal information to other businesses for their own marketing.

Where needed for your booking, relevant information may be given to the tattoo artist who will be carrying out or preparing your tattoo.

We also use trusted services to help us:

• Run and secure our website.
• Process payments.
• Send and receive communications.
• Manage business records.
• Provide website statistics or advertising where permitted by law.

These services may process limited personal information for us where needed to provide their service.

They are not given permission by us to use your information for unrelated purposes.

Information may also be disclosed where we are required to do so by law or where it is reasonably needed to establish, exercise or defend a legal claim.

If the ownership of Straight Lines Tattoo changes, relevant customer and business records may transfer to the new owner where this is lawful and subject to data protection law.

We do not disclose personal information without a proper reason.

10. INFORMATION OUTSIDE THE UK

Some services used to run our website or business may process information outside the United Kingdom.

Where this amounts to a restricted international transfer under UK data protection law, we will use a lawful transfer method and suitable safeguards where required.

You can contact us if you want more information about safeguards used for international transfers.

11. HOW LONG WE KEEP INFORMATION

We do not keep personal information for longer than we reasonably need it.

How long information is kept depends on:

• Why it was collected.
• Whether your booking or customer relationship is still active.
• Health and safety needs.
• Tax and accounting requirements.
• Insurance requirements.
• Complaints or disputes.
• The time during which a legal claim could be made.
• Other legal duties.

Payment and accounting information may be kept for the period required by tax, accounting or other law.

Health information is kept only for as long as reasonably needed for the reason it was collected and for any related safety, insurance or legal reason.

Information relating to a complaint, dispute or legal claim may be kept for longer where reasonably needed.

Information that is no longer needed will be deleted, made anonymous or securely disposed of where appropriate.

12. KEEPING YOUR INFORMATION SAFE

We use suitable technical and business security measures to protect personal information from loss, misuse, unauthorised access, change or disclosure.

Access to personal information is limited to people who reasonably need it to carry out their work.

We also expect services that process information for us to use suitable security measures.

No website or computer system can be guaranteed to be completely secure, so we do not promise absolute security.

13. MARKETING

We may contact you about Straight Lines Tattoo, tattoo artists, availability, services, news or similar services where UK law allows us to do so.

Where consent is required, we will ask for it.

In some cases, UK law allows us to contact existing customers about our own similar services without asking for fresh consent, provided the legal requirements are met and you were given a clear way to opt out.

Every marketing email we send will include a way to unsubscribe.

You can ask us to stop marketing at any time.

If you unsubscribe, we may keep a limited record of your email address on a suppression list so that we know not to send you marketing again.

Stopping marketing does not stop us contacting you about an existing enquiry, booking, payment, complaint or other service matter.

14. COOKIES AND WEBSITE TRACKING

Our website uses cookies and similar technology.

Some are needed for the website to work properly, remain secure or remember choices you make.

We may also use limited cookies or similar technology for website statistics, performance and advertising.

Where consent is required by law, we will ask for it before using that technology.

Some limited cookies may be used without consent where UK law allows this.

Advertising tracking that requires consent will only be used after consent has been given.

You can manage your choices through the cookie controls on our website.

More information about the cookies and third party services in use will be available through those cookie controls or our Cookie Policy.

15. PHOTOGRAPHS OF TATTOO WORK

We may take photographs of completed tattoo work for studio records and to show our work.

If a photograph contains personal information or clearly identifies you, we will only use it where we have a lawful reason to do so.

Where we rely on your consent for public use, you may withdraw that consent for future use.

Withdrawal of consent does not make earlier lawful use of the photograph unlawful.

We may still keep a private copy where reasonably needed for customer records, complaints, safety, insurance or legal reasons.

16. AUTOMATED DECISIONS

Straight Lines Tattoo does not use your personal information to make decisions about you solely by automated means where those decisions would have a legal or similarly significant effect on you.

17. YOUR RIGHTS

Depending on the circumstances, UK data protection law may give you the right to:

• Ask whether we hold personal information about you.
• Ask for a copy of your personal information.
• Ask us to correct information that is wrong or incomplete.
• Ask us to delete information in some cases.
• Ask us to limit how information is used in some cases.
• Object to some uses of your information.
• Ask for certain information to be transferred where that right applies.
• Withdraw consent where we rely on consent.

These rights are not absolute.

There may be cases where the law allows or requires us to continue keeping or using information.

We may need to confirm your identity before dealing with a request.

To exercise your rights, contact:

info@straightlinestattoo.com

18. YOUR RIGHT TO OBJECT

You have the right to object to your personal information being used for direct marketing at any time.

If you object to direct marketing, we will stop using your information for that purpose.

You may also have the right to object where we use your information on the basis of our legitimate interests.

info@straightlinestattoo.com

19. DATA PROTECTION COMPLAINTS

If you believe that we have not handled your personal information properly, you can complain directly to us.

You can make a data protection complaint by emailing:

info@straightlinestattoo.com

Please include enough information for us to understand the issue and investigate it.

We will acknowledge a data protection complaint within 30 days.

We will take suitable steps to look into the complaint and will respond without undue delay.

Where needed, we will keep you updated while the complaint is being dealt with.

You also have the right to complain to the Information Commissioner’s Office, which is the UK data protection regulator.

Information is available at:

ico.org.uk

20. PEOPLE UNDER 18

Straight Lines Tattoo does not provide tattoo services to anyone under the age of 18.

We may ask for proof of age where appropriate.

If someone under 18 contacts us, we may use limited information to reply and explain that we cannot provide tattoo services.

We will not keep personal information from someone under 18 for longer than reasonably needed unless there is a legal, safety, complaint or fraud prevention reason to do so.

21. LINKS TO OTHER WEBSITES

Our website may contain links to websites operated by other businesses.

We do not control those websites and are not responsible for their privacy practices.

Their own privacy terms will apply when you use their websites.

22. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

The latest version will be published on our website.

The date at the top of this policy will show when it was last updated.

23. CONTACT US

For questions about this Privacy Policy, personal information, your rights or a data protection complaint, contact:

Straight Lines Tattoo
Unit 7/8, Forest Business Centre
92A Forest Road
Loughton
Essex
IG10 1EQ
United Kingdom

Email: info@straightlinestattoo.com